2012 ADDY Awards - American Advertising Federation

The American Advertising Federation of Greater Frederick invites you to an evening of mystery and intrigue. A night filled with old Hollywood glamour, suspense, and surprises.

Someone is going home with a trophy. Who it will be remains a secret...

Join our cast of characters including emcee Russ Hodge and super sleuth Rona Mensa as the evening reveals who will be this year's winners!

SORRY!

Tickets are now sold out.

Directions to the event

SOLD OUT!

RSVP By Friday, February 17

DRESS Cocktail Attire

EARLY BIRD ADMISSION (by Jan 6)
Single Admission $50
Student Admission $25
Group of 8 $375

REGULAR ADMISSION
Single Admission $55
Student Admission $25
Group of 8 $415

Seating is ~~limited~~ SOLD OUT.
~~Purchase early to ensure your reservation~~.

Call For Entries: Professionals

Miss Scarlet
case no. 2002
(CLASSIFIED)
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Visit the competition site and login as an entrant. Review the category list to find where your work should compete, and follow the simple drop down menus to enter your information. Make sure you credit the members of your creative team, so that they'll be recognized properly in the case files (you know, "press releases" and other AAF winner publications). Submission of entries acknowledges the right of the AAF to use them for publication, exhibition and marketing of the ADDY show.

Read the complete list of rules, instructions, and categories.

ADDY Drop Off & Social

January 5, 2012 / 4-6pm

Volt Restaurant 228 N. Market St. Frederick, MD

Drop off your entries and then stick around for happy hour, including light food and a special ADDY drink! (Will Volt be making their special martini again this year?)

Entry Fee

Members
Single Entry $75
Campaign Entry $85

Non-Members
Single Entry $95
Campaign Entry $105

Late Entry Fee

Members
Single Entry $95
Campaign Entry $105

Non-Members
Single Entry $115
Campaign Entry $125

Entries received January 6 through January 11 will be assessed a surcharge of $20 per entry. Entries must be delivered before noon on Wednesday, January 11.

Send late entries to:
Want2Grow? Marketing
147 West Patrick Street
Frederick, MD 21701
301-378-0011

Call For Entries: Students

Col Mustard
case no. 1997
(CLASSIFIED)
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It is a night of mystery, intrigue and tremendous talent—it is the 2012 ADDY Awards Student Competition!

Interested in showing off your designing prowess? Start by entering the Greater Frederick chapter of the American Advertising Federation's (AAF) local competition.

The ADDY Awards Student Competition is not just any ol' competition, it is national. Meaning, the work entered at the local level can move on to District and National judging, just like that entered by the professional designers throughout the country!

Read the complete list of rules, instructions, and categories.

New! Two Entry Deadlines:

Deadline: Friday, Dec 16, 2011 - $20 Entry Fee

Late Entry: Thursday, Jan 5, 2012 - $30 Entry Fee

Enter Online!

You may enter as many projects as you wish, with each entry a separate fee. Entries may be mailed or hand-delivered. All entries, both mailed and hand-delivered, MUST be received by the dates mentioned above.

If you have any questions, please feel free to contact Troy Dean, Student ADDY Chair at 717-334-1050 x105 or tdean@graphcom.com.

Submit mailed entries to:
Jennifer Gerlock
Want2Grow? Marketing
147 West Patrick Street
Frederick, MD 21701

Awards

Mrs. Peacock
case no. 2011
(CLASSIFIED)
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Who Won It?

Visit ADDYphotos.com on March 6th to view photos from the evening's festivities!

Professional ADDY Winners

Think Baseline and The Garden at 147
The Professional Best of Show Award for Freez King Website

Think Baseline
A Judge's Award for Freez King Brand Identity

Ellen Byrne Illustration
A Judge's Award for Frederick 2012 Calendar

Think Baseline and The Garden at 147
A Judge's Award for Freez King Website

Hood College
A Judge's Award for Eurydice Poster

Think Baseline
A Judge's Award for Brewer's Alley Wedding Alt Beer Packaging

Gold ADDY Winners

Think Baseline
for Brewer's Alley Wedding Alt Beer Packaging

Diversions Publications
for The Flood

RidgeRunner Publishing, LLC
for Bliss Magazine

Ridge Runner Publishing, LLC
for Something Needs to Change Around Here

Think Baseline and The Garden at 147
for Freez King Website

Think Baseline
for Freeze King Brand Identity

Hood College
for Eurydice Poster

Hood College
for Messiah Poster

Octavo Designs
for Octavo Designs Website

Ellen Byrne Illustration
for Frederick 2012 Calendar

Silver ADDY Winners

Jean Peterson Design
for Catoctin Breeze Vineyard Honey Wine Labels

Graphcom Creative
for The Tree House Annual Report

Octavo Designs
for Gale Recovery Annual Report

Diversions Publications
for Miracle Making

Kalico Design
for Find It Frederick Cover Series

Graphcom Creative
for Celebrate Gettysburg Magazine-March/April

Enforme Interactive
for Hering & Galbraith Wedding Invitation

Think Baseline
for Freeze King Sign

Hood College
for Hood College + Frederick T-shirt

Wood Street Inc.
for Colonial Jewelers

Think Baseline
for Smooch! Studio Website

Octavo Designs
for Gale Recovery Website

Wood Street, Inc.
for Crossroads of War

Flying Dog Brewery
for Flying Dog Snowman

Hood College
for Waiting for Godot Poster

Jean Peterson Design
for Alive@Five Ad Campaign

Octavo Designs
for Octavo Designs Holiday Card

Jean Peterson Design
for Jean Peterson Design 15-Year Anniversary Campaign

Jean Peterson Design
for The Yoga House Logo

Enforme Interactive
for Frederick Walking Tour Logo

Octavo Designs
for Brianna Shea Logo

314 Design
for Chic5 Illustration

Student ADDY Winners

Maura Mirarchi
Student Best of Show Award for Ocean Conservancy Annual Report

Michael Jandora
Student Judges' Choice Award for Cobra Laser-Face

Student Gold ADDY Winners

Jordan High
for Just Desserts Biscotti Packaging

William Spack
for History Channel DVD Packaging

Michael Jandora
for History Channel DVD Packaging Cobra Laser-Face

Maura Mirarchi
for Ocean Conservancy Annual Report

Maura Mirarchi
for Film Noir Festival Program Booklet

Jordan High
for Death of a Salesman Poster

Monique Grimord
for Hamlet Poster

Ceara Teixeira
for Hamlet Poster

Maura Mirarchi
for The Showstopper Feature Article Spreads

Student Silver ADDY Winners

Ceara Teixeira
for History Channel DVD Packaging

William Spack
for 43rd Chip Company Packaging Campaign

William Spack
for Shenandoah Stout Packaging

Maura Mirarchi
for NEH Stationary

Jeffrey Baker II
for Animal Rights Poster Services

Maura Mirarchi
for JFK Book Jacket

Shaylyn Berlew
for The Showstopper Feature Article Spreads

Monique Grimord
for Torrent Magazine

Robert Bourke
for Boardwalk Empire Print Ads

Bruno Dylan Pierce
for {Why} You Should Hire Me!

Frequently Asked Questions

Professor Plum
case no. 2003
(CLASSIFIED)
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The ADDY Awards competition is for advertising only. All entries will be reviewed by the ADDY Committee prior to judging to qualify them as advertising. All entries that are not advertising will be disqualified and the entry fee will be returned to the entrant. Entries that are not considered advertising can include calendars that are not self-promotional items or part of a direct mail campaign and documentary DVDs.

Do I have to mount my entries on black board?

(PLEASE NOTE THIS IMPORTANT CHANGE) Black board or foam board mounting of physical entries is no longer accepted. Instead, physical entries must be placed inside an appropriately-sized envelope. The NAC recommends transparent, plastic envelopes. (Found in most office supply stores and catalogs.) Manila-type envelopes may also be used. For your convenience we have provided links to major suppliers of envelopes:
Clear Envelopes: Uline | Staples | Office Depot
Manila-type Envelopes: Uline | Staples | Office Depot

What do I do if the web site I created is no longer available on the clients site?

Please post the site to a server where we can view the site. It does not necessarily have to be the clients server. And, please make sure that the URLs do not require any username or password for access.

How do I find out if I won an award?

Attend the AAF-GF ADDY Award Ceremony on February 25, 2012 at Musket Ridge Golf Club.

Do I need to be present to win?

No, you do not need to attend the ceremony to win an award. The co-chairs of the event will have your award and you can schedule a time to pick it up.

How do winning entries move on to the next level of competition?

If your entry wins a Gold ADDY at the local show, it will be automatically forwarded to the district competition with fees paid by the local advertising federation. Should the entry win Gold again at District level, it will be forwarded to the national competition with fees paid by the District. If your entry is awarded a Silver ADDY at the local or District level, you have won the right to compete at the next level of competition and may choose to pay the applicable entry fee in order to be forwarded. Make sure you check the 'auto-forward' box during your online registration, indicating that you wish to be billed for the corresponding forwarding entry fees. This will ensure your Silver entries are automatically forwarded to the next level of competition.

What does "ADDY" stand for?

ADDY is not an acronym. It is simply the name given to the American Advertising Award, similar to a TELLY Award for outstanding television.

Do I need to be a member to enter or attend the gala?

No, you do not need to be a member to enter or attend the ceremony.

Is this a black-tie event?

The ADDYs are black-tie optional/ cocktail attire.

What if one part of a campaign was created and printed in Dec. of 2011 but not mailed till Jan. of 2012, is it still eligible to enter?

Technically it was not seen by the intended audience until 2012 so it would need to be entered into the 2012 ADDY Award Competition.

How do I order a duplicate award?

If you win an award you will receive an email following the ceremony with a reorder form. Please follow all instructions on the form.

How do I know if I won at the District or National level?

A representative from District or National will contact you to inform you, only if you have won. Please note: there is no District Award Ceremony and the National Ceremony is held in conjunction with the AAF National Conference every year.

SORRY!

Event Details

SOLD OUT!

Call For Entries: Professionals

ADDY Drop Off & Social

Entry Fee

Late Entry Fee

Call For Entries: Students

New! Two Entry Deadlines:

Enter Online!

Awards

Who Won It?

Professional ADDY Winners

Think Baseline and The Garden at 147 The Professional Best of Show Award for Freez King Website

Think BaselineA Judge's Award for Freez King Brand Identity

Ellen Byrne IllustrationA Judge's Award for Frederick 2012 Calendar

Think Baseline and The Garden at 147A Judge's Award for Freez King Website

Hood CollegeA Judge's Award for Eurydice Poster

Think BaselineA Judge's Award for Brewer's Alley Wedding Alt Beer Packaging

Gold ADDY Winners

Think Baseline for Brewer's Alley Wedding Alt Beer Packaging

Diversions Publications for The Flood

RidgeRunner Publishing, LLC for Bliss Magazine

Ridge Runner Publishing, LLC for Something Needs to Change Around Here

Think Baseline and The Garden at 147 for Freez King Website

Think Baseline for Freeze King Brand Identity

Hood College for Eurydice Poster

Hood College for Messiah Poster

Octavo Designs for Octavo Designs Website

Ellen Byrne Illustration for Frederick 2012 Calendar

Silver ADDY Winners

Jean Peterson Design for Catoctin Breeze Vineyard Honey Wine Labels

Graphcom Creative for The Tree House Annual Report

Octavo Designs for Gale Recovery Annual Report

Diversions Publications for Miracle Making

Kalico Design for Find It Frederick Cover Series

Graphcom Creative for Celebrate Gettysburg Magazine-March/April

Enforme Interactive for Hering & Galbraith Wedding Invitation

Think Baseline for Freeze King Sign

Hood College for Hood College + Frederick T-shirt

Wood Street Inc. for Colonial Jewelers

Think Baseline for Smooch! Studio Website

Octavo Designs for Gale Recovery Website

Wood Street, Inc. for Crossroads of War

Flying Dog Brewery for Flying Dog Snowman

Hood College for Waiting for Godot Poster

Jean Peterson Design for Alive@Five Ad Campaign

Octavo Designs for Octavo Designs Holiday Card

Jean Peterson Design for Jean Peterson Design 15-Year Anniversary Campaign

Jean Peterson Design for The Yoga House Logo

Enforme Interactive for Frederick Walking Tour Logo

Octavo Designs for Brianna Shea Logo

314 Design for Chic5 Illustration